PPC (Pay Per Click), is a method of internet advertising used to direct traffic to your website. Utilising PPC is often an essential part of owning a website.
A PPC account can be set-up relatively easily using platofrms such as Google Adwords, Facebook or Instagram Ads, or Linkedin Advertising. However getting the most for your money can often be a difficult and time consuming process.
Reaching your website is only the first step in a user journey, so it's essential your PPC campaign brings in the 'right' kind of traffic. This is where extensive keyword research is involved, to ensure you're targeting the correct users for your campaign. The next step on the user journey is a 'conversion', this can be anything from a form being filled out, to a product being purchased. This requires additional tracking to ensure you're not throwing money away on empty traffic.